Thursday, March 23, 2017

Take A Picture To Make It last






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Progressively, photography and design have become more popular over the years. There are more times where people are willing to pay well for a good camera, printer, stand, lenses, and so much more. The photography business is not a cheap one, that is why it is smart to invest in a company like Canon.

Canon originates in Tokyo, Japan, one of the most tech-savvy places in the world. Many great technological items have been produced and manufactured there. Who knew that their company would become a world wide sensation.
Canon does not only sell cameras. Many households use their printers, copying machines, surveillance equipment, etc. And who knows how much printer paper a school uses. A good quality printer can make the repairs less stressful.

Pictures can also make a great statement. With the worldwide rants for women's rights, LGBTQ equality, and all races equal, the average picture can become an inspiration to all. Canon embraces diversity in their company though the word 'Kyosei'. 'Kyosei' means “all people, regardless of race, religion or culture, harmoniously living and working together into the future.” This is very good for the current status of America. This will increase the popularity of Canon and more people will be prone to going there instead of Nikon or another company.

Another way Canon gets its money is by being accessible and having manufacturing companies in multiple countries such as United States, Germany, France, the Netherlands, Taiwan, China, Malaysia, Thailand, Vietnam and the Philippines. A main key to a successful business is to be open and spread your name out. Back in 2015, Canon released a new image sensor that had a 250 megapixel resolution. With the increased rise of smartphones, it is crutial for that company to invest in higher power sensors so they will eventually get more money. The total asset price for Canon in 2015 was $36,593,165 (4,427,773 Yen).

Canon is currently at Phase V of their 5 year initiative. This will help mark out the 2016-2020 years of sales, company growth, marketing, etc. They make changes that need to happen for their economic well being in the upcoming age of new technology. Their current phase has 5 key strategies to have a good start and finish to their year. 

  • The first key encourages higher ratio of production in Japan. Being that Canon originates in Japan, this gives them an advantage as making the 'mother factories' set base and distribute more easily from there. 
  • Second, to achieve more growth, they plan to distribute businesses to other areas as well as create future ones. By focusing on certain places, they can make a tougher 'shell' protecting the company but expand it at the same time.
  • The third key involves reconstruction of their network according to the constant money changes. They "...reinforce direct communication with customers... and expand solutions to aim the solving of issues faced by customers." This puts the people as the priority and will help sales as a company.
  • The fourth key is a very quick moving process; they have to keep up with demands and changing times. The customers always want more and therefore, it needs ti be a top priority to the company to research what they need.
  • The fifth (and final) key you could say is about dominance. They need to achieve a successful industry by placing their main businesses in America, Europe, and Japan. All these keys together can help "Canon realize a new growth."
Canon is a very strong and growing company. Their focus is to be on top and to keep getting better. That is why I believe it is good to invest here, they won't give up. They are already laying new foundation for the company in the future. My personal interest in Canon is for photography as it is for many others. In a changing world, Canon is here to adapt. 


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